Udayana Cultural Anthropology Study Program Started the Year with a Digital Anthropreneur Talkshow.

• By Admin
• Kamis, 11 Januari 2024

The Cultural Anthropology Study Program began the beginning of 2024 with an extraordinary event on January 11 2024. Located at the Faculty of Cultural Sciences, Udayana University, the Cultural Anthropology Study Program held an event titled "Digital Anthropreneur: Entering the Digital Business World 2024". This event, which took the form of a hybrid talk show discussion, became a forum for anthropology students who were brought together directly with digital business practitioners to exchange ideas and insights.

The talk show was held offline at the Widya Sabha Auditorium, Prof. Building. Dr. Ida Bagus Mantra will also be broadcast online via the YouTube channel @kramaunud. Even though this event was held in the middle of the students' holidays after the exam period, the enthusiasm of the students was extraordinary with dozens of students attending in person and hundreds of online viewers. The enthusiasm of the students to participate in this talk show was high because it was directly led by Dr. Ida Bagus Gde Pujaastawa, MA., one of the most popular lecturers in Anthropology at Udayana University. Also a great resource person, namely Dr. Dadang Hermawan. He is the Chancellor of ITB STIKOM Bali, who is also a senior practitioner in the business world. So he has provided different stories of experience, knowledge and views on digital transformation in the business world.

This talk show was held due to the awareness of rapid digital transformation and globalization in 2024. The results of the 2021 BPS E-Commerce Survey show that 63.52% of e-commerce business players have used internet services for digital marketing. This phenomenon reflects the changes in people's lifestyles, with 2.36 million business units selling online in Indonesia in 2020. The role of anthropology graduates is key in addressing this change. Anthropology, as a science that understands people, culture and society, has great potential to contribute to the digital business ecosystem. Through ethnographic methods and qualitative research, anthropology uncovers layers of information that other methods may miss.

This talk show brought anthropology students together directly with digital business practitioners. This resulted in an interesting discussion that explored how anthropological insights can be a strength in business competition in the digital age. Discussions between academia and industry are expected to create inspiring collaborations.

The Digital Anthropreneur Talkshow: Entering the Digital Business World 2024 is expected to provide an in-depth perspective and create a collaboration platform between the world of academia and industry. And understand the potential of anthropology graduates in filling the digital preneur spaces that are developing in 2024. Thus, this event is the first step for future Anthropology graduates to shape the future of digital business, which continues to transform. (drd)